This week, Carl sits down with Jay Owen, the founder of Business Builders, a thriving company Jay started at only 17 years old. They discuss the significance of customer-centric storytelling in business marketing using the StoryBrand framework, which can double incoming qualified leads by making the customer the hero of the narrative. Jay elaborates on how the right messaging can radically improve marketing effectiveness across various platforms, from websites to social media campaigns.

Jay also shares personal insights into his entrepreneurial journey, balancing professional success with family life, and the virtues of maintaining a strong community and mentorship network. He offers advice on the importance of rest, the value of fellowship, and how to handle life's tough choices with faith and determination. The episode is filled with wisdom on navigating business challenges and staying grounded in core values, making it a must-listen for entrepreneurs and individuals striving to make a meaningful impact.

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Produced by: Social Chameleon