Jay W. Pennell has been a part of the NASCAR industry for over fifteen years. His career path has taken him from that of an independent journalist, to social and digital marketing, to team public relations, and to NASCAR gaming. Jay has written for outlets including FOX Sports, NASCAR.com, Playboy, and Athlon Sports, and was one of NASCAR’s first citizen journalists. He also worked with Richard Childress Racing (RCR), handling public relations, content creation, and partnership management. Jay also served as the General Manager of the eNASCAR Heat Pro League, later moving to Brand Manager, NASCAR and INDYCAR with Motorsport Games. His new book is titled Start Your Engines, from Sports Publishing, contains 34 chapters describing different inaugural accomplishments that have taken place throughout NASCAR history.

2413: Jay Pennell

Cars Yeah is a 4-day a week podcast produced and hosted by Mark Greene. Mark interviews Inspiring Automotive Enthusiasts™, people who have wrapped their lives, careers, and business around their passion for automobiles, motorcycles and trucks. Together we inspire listeners and fellow automotive enthusiasts showing them that it's possible to have a life, career, and a business in the field they love. Enjoy over 2,300 shows.

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Management & Marketing

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Hot Rod Ron Carlsten is a long-time fixture in the traditional hot rod world who promoted some of the first nostalgia hot rod shows in Southern Arizona. His Checkered Strip Productions in Phoenix, Arizona, and formerly in Tucson, Arizona, are well known. He is a custom car builder and hot rod culture broker who has been building cars since 1984 and has built multiple vehicles that have been featured in numerous magazines, ranging from Volkswagen to Hot Rods. Ron’s an experienced car appraiser who has worked for numerous commercial and community stations, managed bands, worked as a booking agent, content creator and as a moderator for online communities. He has curated art shows at major galleries featuring hot rod art and hosted major annual car shows. 

2493: Ron Carlsten

Ed Fallon has been immersed in the world of collector cars for over four decades and lives on his own private island off the state of Minnesota. Operating Cave Creek Classics, a high-end boutique dealership from Arizona, his transactions with buyers and sellers are of the highest caliber, sourcing and selling French marques such as Voisin, Hispano Suiza, and Delahaye, as well as great American classics including Duesenberg that appeal to blue chip collectors and connoisseurs. 

2492: Ed Fallon

David Lichter is the Founder and Owner of Lock Horns, whose locking system patent is the foundation of their first product to market, Wheel Locks… that Actually Lock!™  While standard wheel ‘locks’ don’t actually lock, the Lock Horns brand employs a double-lock technology for enhanced layers of protection, including a personalized coded lock and key needed for installation and removal.  In 2009 David woke up to his new car on cinder blocks, wheels nearly stolen. After searching the market unsuccessfully for a higher quality wheel locking system, he finally decided to ‘reinvent the wheel’ lock, and created his brand to help millions of car owners protect themselves and their families. David's goal is to ‘lock horns’ with thieves and provide a superior wheel theft deterrent for customers!

2491: David Lichter

Rick Schad is a seasoned professional artist and visionary based in Rhode Island with over three decades of experience shaping various industries. From designing iconic t-shirts for clients like The Grateful Dead and the White House to innovating in the golf industry with the world's first fashion belt equipped with a divot tool, Rick's creativity knows no bounds. His journey led him through packaging design, toy innovation at Hasbro, and even representing exclusive cars like Ayrton Senna's rookie car. Rick's passion culminated in co-creating the acclaimed Audrain's Newport Concours and Motor Week, earning global praise. Now known as the "Pope of Plastic," Rick captivates audiences worldwide on TikTok, where he holds the title of top modeler, routinely commissioned to build intricate and unique models for collectors and enthusiasts located all over the world.

2490: Rick Schad

Mark Hotchkis is a lifelong car and racing enthusiast whose family are legends in those industries. His father John was a partner in a SoCal Porsche/Audi dealership in the 80s and his brother John Jr. launched a performance suspicion company in the 90s. The family raced Porsches from the late 60s through the early 90s including at Le Mans, Daytona, Sebring and more. Mark developed the H-Sport brand with Hotchkis, created enthusiast forums, sales and advertising including Rennlist, 6 Speedlonline, Audiworld, and LS1 Tech. Mark raced in Formula Ford to Indy Lights and won a SCCA National Championship in a ’73 Porsche 914-4 at Mid-Ohio. He’s worked with Pelican Parts and for the past 7 years works with Porsche at their Porsche Experience Center in Los Angeles. He’s been a member of the Luftgekühlt production team since Luft 4 and along with Patrick Long and the team brings us Air | Water on April 27, 2024, in southern California at the Orange County Fair Grounds.

2413: Jay Pennell

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