In this episode, host Jessie Warner speaks with Jay Rutherford, CEO and founder of The Virtual Wild, an immersive technology and storytelling company, about how emerging tools like VR and AR are transforming the way businesses communicate, market, and connect with their audiences.

What You’ll Learn:

• How recognizing early technology trends can create opportunities for entirely new business models

• Why immersive storytelling is becoming a powerful differentiator in sales and marketing

• The importance of acting as a strategic partner, not just a service provider, for clients

• How curiosity and continuous learning drive innovation in rapidly evolving industries

• What it takes to scale a business from a solo founder to a global team

• Why understanding a client’s full business model leads to more impactful solutions

• How experiential technology is reshaping trade shows and in-person brand experiences

• The value of blending creativity with technical expertise to deliver memorable customer engagement

Jay Rutherford’s journey highlights how timing, vision, and adaptability can position a company at the forefront of industry change. By embracing emerging technologies and focusing on deep client collaboration, he has built a business that not only keeps pace with innovation but helps define it, demonstrating the growing importance of immersive experiences in modern communication and marketing.

To learn more about Jay Rutherford and his work, visit thevirtualwild.com or wildview.ai.