Ever wondered how a small idea can transform into a major industry influence?
In this episode, we sit down with Jay Schwedelson, the visionary behind Outcome Media and Guru Conference, to dissect his journey from spearheading early internet ads to leading innovative virtual conferences.
Join Michael and Jay as they explore crucial topics like the evolution of demand generation, the significant role of email in business communication, and strategies for scaling in the digital age. Learn how to cultivate a resilient business and vibrant company culture amidst constant digital shifts.

0:00 - Intro
1:10 - Transition to Internet Advertising in the 90s
4:46 - Shifts in Marketing Channels Over Decades
6:12 - Discussing Changes in Demand Generation Over the Years
7:28 - Impact of Email on Marketing and Communication
8:09 - Adapting Business Strategies in the Digital Age
9:23 - Insights on Startup Challenges and Competitiveness
11:14 - Expanding into Related Business Ventures and Strategies
14:29 - Origin and Development of SubjectLine.com
17:24 - Diving into Business Operations and Micromanagement
21:11 - Discussing Contractor Use and Business Flexibility
24:08 - Emphasizing the Importance of Personal Branding for Business
28:46 - Building Company Culture and Employee Retention Strategies
33:04 - Effective Management and Remote Work Dynamics
36:02 - Balancing Employee Growth Expectations with Business Size
38:24 - Leveraging Free Tools like SubjectLine.com for Business Growth
41:41 - Strategies for Promoting Free Platforms and Building Engagement
45:04 - Exploring the Success of Guru Conference and Virtual Events
50:02 - Planning and Executing Large Scale Virtual Events
55:01 - Tips for Engaging and Managing Speakers at Events

Stay connected with us:
👉 Jay Schwedelson
LinkedIn https://www.linkedin.com/in/schwedelson/

👉 Michael Maximoff
LinkedIn https://www.linkedin.com/in/michael-maximoff/
Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/

👉 Belkins
LinkedIn https://www.linkedin.com/company/belkins/
Website https://belkins.io/contact-us