This week on The Big Idea with Elizabeth Gore, Carol's Daughter president and founder Lisa Price joins the show to answer the question: How do you pick your product to sell? Gore and Price discuss how focusing on the right products helped Carol's Daughter grow from a flea market vendor to a multi-million dollar company that transformed the beauty industry. Plus, Price shares key entrepreneurial advice she received from Jay-Z.

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Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.