Season 1, Ep 11: JAY-Z’s 99 IP Problems and How to Solve Them and Protecting Your Data from Juice Jacking with USB Condoms

Shontavia and Tonya are full this episode, full of Thanksgiving meals and full of excitement for all the possibilities in their entrepreneurial endeavors. Shontavia declares 2020 as her “Year of Vision” to reconnect with her entrepreneurial spirit as she prepares to launch The Shontavia Show™. Shontavia was also interviewed recently on NPR. Tonya, who is heading to San Fran to present a Practising Law Institute session on blockchain and patents, is also in launch mode to release her podcast and book series, Tech Intersect™. She was also featured recently in an NBCLX segment about inclusion in blockchain, Finally, the ladies celebrate the LIT Podcast appearing on the #PointersTop5 list for IP, law, business and brand protection podcasts on International Podcast Day.

This episode might feel like the JAY-Z ep because the hosts cover two Hova-related intellectual property topics. An Australian woman created The Little Homie, a company and series of products that appropriates hip hop lyrics for books like “AB to JAY-Z”. Tonya talks about JAY-Z’s recent repurchasing of ROCAWEAR trademark rights for 15 million that he licensed for $204 million over a decade ago. The hosts offer teachable moments about why knowing and protecting the value of your intellectual property is essential to the success of your brand and business, both domestically and abroad. Then Tonya talks about the “juice jacking” dangers with malware-compromised USB charging ports and how to protect data from malware with data theft blockers. Finally, the hosts encourage you to do an audit of your own intellectual property to create strategies for the content you are creating. Create. Monetize. Protect. Repeat. They also tee up the possibility of an “IP for Brands” class for entrepreneurs.

Interested in interning for the LIT Podcast? [email protected].

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