Resistance to change is real—even when it comes to something as valuable as referral marketing.

In this episode, we hear from a founder who faced internal pushback when shifting focus toward building a referral-driven growth engine. What followed was a data-backed transformation: identifying where real conversions came from and standardizing referrals as a company-wide responsibility.

You’ll learn:

• Why early referral efforts can backfire without structure

• How to embed referral ownership across teams

• The MAP (Measurable Accountability Plan) approach to tracking results

• How tech and timing make all the difference in asking for referrals

Tune in for practical insights, failures turned into frameworks, and a systematic approach to sustainable, referral-led growth.