Jamal Burger, or Jayscale as he’s known in the digital world, has come a long ways as a curious kid in Toronto. Like many of his generation, their first foray into photography came courtesy of a mobile device. The phone would be a cherished tool on a social media ride that would allow him to grow into a sizeable Instagram following. Youthful exuberance and a large following can create a particular sense of invincibility and narcissism. There’s not even a hint of that with Jamal.

It’s often easy to apply social media’s superficial element of judgment before you meet somebody in real life. Afterall, the curated nature of someone’s life on a feed may lead you to believe that it is, in fact, their reality.

Narration by Eugene Kan
Audio by