B2B Marketing Needs Don Draper

Jazz Berry on creating healthy B2B sales and happy customers


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Jazz Berry is the Senior B2B Marketing manager at Deliveroo for Work, which is a 'creative food solution for every area of your business'.

Her most recent achievements include rebranding two different businesses within 12 months. She now heads up the marketing of Deliveroo’s corporate offering; Deliveroo for Work in 10 markets. 

We discuss:

  1. The size and scale of the B2B side of Deliveroo
  2. Communicating a B2B proposition with a ubiquitous consumer brand
  3. The framework for successfully rebranding a B2B business
  4. Using advertising to grow existing customers - and win new ones

...more
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