In this episode I interview JC Deen.  JC is one of the smartest and most talented coaches in the online world.  As he states on his website he takes a "No BS-Approach to Looking Great Naked."  His book Stay Leaner, Longer is one of the best books on habits, exercise, and nutrition with a good helping of great science that I have read in the last couple of years.   He has a new book/program out and this time he designed something specifically for women.  Hot Bod is his No-BS approach to women's fitness.  He has developed a great product that not only provides amazing workouts but provides motivation and access to a community of peers going through the same program.

In this episode we discuss:

• Stay Leaner, Longer
• Hot Bod
• What made him design a project for women
• Gimmicky marketing towards women on fitness results
• His goal to create a community that keeps women engaged while they are on the program
• Coach Stevo’s influence on his work
• The importance of the back and forth among groups
• How groups help keep you supported and accountable and can make great programs even better
• How he got into the fitness industry
• The first diet his mom gave him
• The group in college that kept him active and training after high school athletics
• Friendly competition between his group of training partners
• How reading forums online furthered his interest in bodybuilding and weightlifting
• His mentor
• Trusting his first coach
• Starting his own fitness blog and struggling while working at a call center
• Taking the leap to quit his call center job and making the jump to full time coaching
• Alan Aragon
• Don’t do something you hate, find what you love and focus on it
• Hardest habit for him to master
• Importance of sleep
• How he stays fit while traveling
• Using your suitcase as weight for vacation traveling
• Walking and swimming while on vacation
• Four Learning Styles from Stay Leaner, Longer and which one he falls into
• Struggling to just “do the damn thing”
• Both of our struggles with “over thinking”
• What peril from SLL was the hardest for him to defeat
• How too much information hurt him more
• Arguing to defend our own egos
• His guilty pleasure track
• Favorite swear word
• Worst moving experience
• What famous person from history would he have dinner with
• What about Hot Bod challenged him while creating the program
• Committing to a program for a year to really see the results
• Who the Hot Bod program is for
• Working out alone and the unspoken rule of “don’t speak while at the gym”
• His podcast with Roger Lawson