Gateway To Growth

JCB’s Roadmap To Russian Commerce


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Takashi Suetsugu, General Director of JCB International (Eurasia) LCC, talks about the fundamental opportunities available to European merchants, and others in the payments ecosystem, when engaging with the modern Russian consumer.

This podcast is hosted by Victoria Perea-Usher, Vice President, Marketing Communications at JCB International (Europe) Ltd. Together the two take a deeper dive into topics explored in our new report ‘JCB’s Roadmap To Russian Commerce’, including Russian expectations of cross-border commerce, expectations for an in-store experience, and trends illustrated by JCB Russian cardmember data.

Discover where Russian tourists head to for vacations and what they enjoy doing when they get there, what items they are likely to shop for and what kind of promotions will excite their interest. Find out how JCB partners with Russian payment system Mir and learn about the collaborative, successful promotions the two brands have built together.

You can find key discussion points at these times in the podcast:

  • 5:45 – Russian embrace of contactless transactions
  • 9:20 – Russian travel patterns – when and where
  • 10:15 - The preferred experiences and items to purchase when travelling
  • 13:33 – Ecommerce stats and what Russians are buying online
  • 16:50 – JCB’s relationships with banks in Russia and how this benefits merchants and brands
  • 21:12 – Why JCB adds value in promotions using Burger King as an example
  • You can find JCB’s report ‘JCB’s Roadmap To Russia’ on LinkedIn - at https://www.linkedin.com/feed/update/urn:li:activity:6855873916280287232

    Please send any comments on this episode or ideas for future episodes or collaboration suggestions to - [email protected]

    JCB is a major global payment brand and a leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. Its acceptance network includes about 36 million merchants around the world. JCB has more than 140 million cardmembers and issues in about 20 regions. As part of its international growth strategy, JCB has formed alliances with hundreds of leading banks and financial institutions globally to increase its merchant coverage and cardmember base. As a comprehensive payment solution provider, JCB commits to providing responsive and high-quality service and products to all customers worldwide. For more information, please visit: www.global.jcb/en/

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    Gateway To GrowthBy JCB International