Before digital design had any kind of best practices, there were those passionate few who could see what wasn’t working, ignored what “you’re supposed to do” and just fixed it. Elegantly. With soul. And maybe a little magic.

Meet JD Hooge, of Instrument. He doesn't pursue awards, doesn't need the spotlight. But together, he and those around him have set the standard for what “best” can look like in digital design. Never the same. Inspired by everything, and always on to What’s Next.

Originally recorded on the plush and velvety couches upstairs at Portland’s classic Hollywood Theater, 5/12/15. See what Instrument is up to at Instrument.com