Today we will talk about advanced vocabulary concerning sales & marketing.
The programme includes 93 terms you need to know to be effective in marketing communication.
Liste of vocabulary :
• advertisement = annonce, publicité
• to afford = avoir les moyens d'acheter, se permettre
• affordability = accessibilité des prix
• after-sales service = service après-vente
• asking price = prix demandé
• assembly line = chaîne de montage
• to barter = faire du troc
• bill, invoice = facture
• to bill = facturer
• bill of lading = connaissement, ou, bon de chargement de fret
• billboard = panneau d'affichage
• breach of contract = rupture de contrat
• buoyant market = marché actif, ou marché demandeur
• to buy, to purchase = acheter
• buyer/purchaser = acheteuse, acheteur
• buyer's market = marché acheteur
• cash in advance (C.I.A.) = avance en espèces
• catch phrase = slogan
• to cater to the needs of = satisfaire les besoins de
• certificate of participation (C.O.P.) = certificat de participation
• chamber of commerce = chambre de commerce
• cheap = bon marché
• chief procurement officer (C.P.O.) = responsabdes achats
• clobbered = démoli
• cash on delivery (C.O.D.) = paiement à livraison
• to compete with = faire concurrence à
• competitive edge = avantage concurrentiel
• competitor = concurrent, concurrente
• conveyor belt = tapis roulant
• to corner a market = monopoliser un marché
• cost = coût
• cost and freight = coût et fret
• costly = coûteux
• to court, to woo customers = rechercher, séduire des clients
• to deliver = livrer, distribuer
• delivery = livraison, distribution
• to discontinue a product = arrêter un produit
• disposable = jetable, disponible
• to do business with someone = faire des affaires avec quelqu'un
• to do something on the cheap = faire quelque chose au rabais
• to drive out a competitor = évincer un concurrent
• efficiency = efficacité
• efficient = efficace
• expensive = cher
• find a niche = trouver un créneau
• fixed-term contract = contrat à durée déterminée (CDD)
• flood a market = inonder un marché
• free trade = libre-échange
• glutted market = marché encombré
• goods, merchandise = marchandises
• warranty knock-off = garantie imitation
• letter of credit = lettre de crédit
• leveraged buyout (L.B.O.) = rachat par effet de levier
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