Behind The Journey

Jean-Gabriel: Branding, Building for Long-term, AI, Creativity

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In this episode of Behind the Journey, Prateek, Employer Brand Lead, is joined by Jean-Gabriel Duveau, VP of Brand & Strategic Partnerships at GetYourGuide, to discuss brand building and creativity.

Jean-ga shares his perspective on brand building, drawing from over 15 years of experience at companies like Procter & Gamble. He discusses the importance of understanding your core consumer, building a long-term brand, and telling authentic stories. They also discuss data vs. intuition, generating ideas, and leveraging AI to increase productivity.


  • (00:00) - Teaser
  • (00:47) - Intro
  • (02:21) - Working in CPG and finding GetYourGuide
  • (06:03) - Why Jean-ga joined GetYourGuide
  • (07:41) - Why does GetYourGuide exist as a product?
  • (10:03) - Traditional vs modern branding
  • (11:57) - Understanding consumers
  • (16:09) - Telling authentic stories
  • (19:10) - Failures and non-negotiable aspects in branding
  • (22:33) - Building for long-term
  • (23:59) - Data vs intuition
  • (27:09) - AI's impact on Brand building and creativity
  • (34:28) - Meaningful work
  • (37:44) - Channeling creativity
  • (38:36) - Role of sport
  • (43:48) - Full-funnel thinking in Brand
  • (46:07) - Favorite experience

    • GetYourGuide is hiring
    Want to help travelers make memories across the world? GetYourGuide is hiring - visit https://getyourguide.careers/ to explore open roles.

    Connect with Jean-ga on LinkedIn.

    Follow GetYourGuide:
    - LinkedIn: https://www.linkedin.com/company/getyourguide-ag 
    - Instagram: https://instagram.com/insidegetyourguide

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    Behind The JourneyBy GetYourGuide