<p>Iconic design thinker and master strategist Jeanne Liedtka stopped by to discuss the imperative for stretching our collective thinking with systems design in order to achieve new heights and have an impact for the greater good. </p>

Iconic design thinker and master strategist Jeanne Liedtka stopped by to discuss the imperative for stretching our collective thinking with systems design in order to achieve new heights and have an impact for the greater good.

Jeanne Liedtka: Strategically Blending Strategy and Design

At the Business Innovation Factory, we help leaders design and test transformational business models. We do this for businesses and in complex social systems such as healthcare, education, and government. Our approach is human-centered — we seek to understand the jobs customers need done, and use this insight to design new experiences that will better serve them. We experiment in the real world, and rely on storytelling to engage others in the process.

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Jeanne Liedtka: Strategically Blending Strategy and Design

Jeanne Liedtka: Strategically Blending Strategy and Design