How do we adapt our marketing to use “Weekend Words”? How do we incorporate data-driven storytelling into our marketing strategy? How important is personal branding for a marketer? In this episode of Content Callout, Jeanniey Walden—the Chief Innovation and Marketing Officer at DailyPay—points out that we focus so much on building other people’s brands that we forget to build our own brands. She emphasizes the necessity for authenticity and relatability and how to build it into our marketing strategy. She offers an inspirational take on the marketing process—and shares how to implement “Weekend Words” into your marketing. Don’t miss it!

Outline of This Episode

• [2:20] Why you should strive to embody AIR
• [4:10] How to tactically build authenticity into marketing
• [6:57] Weaving Weekend Words into SEO
• [8:51] How to retain relevance in your space
• [11:05] Why you want to be like GaryVee
• [14:45] Why you should embrace data-driven storytelling
• [17:50] What holds you back from being successful
• [19:57] How to connect with Jeanniey

Resources & People Mentioned

• DailyPay
• GaryVee
• BOOK: Building a StoryBrand

Connect with Jeanniey Walden

• Connect on LinkedIn
• Follow on Twitter
• Connect on Facebook

Connect With the Content Callout Team

• https://ContentCallout.com

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