The only thing that really matters in your business is sales effectiveness. Some people might think that utilizing funnels to land people on your website and increase your conversion rates is all about automation. In fact, it’s not, it’s all about sales effectiveness. On this episode with Jeb Blount, a best-selling author and specializes in sales, leadership, customer experience, channel development, and strategic account management, talks about how powerful it is to use proactive chats after people come into your funnel. He also shares tools that you can use to pull customers in and get them engage with you to ensure sales effectiveness.