Pardot Life Hacks

Jedi Level HML - Pardot Life Hacks - #39

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The time has come to discuss Handlebar Merge Language and learn why this feature can do so much more than just “Hi First Name.” 

A B2B Strategist, Digital Marketing and Sales Process Expert, Speaker, Principal and Founder of UnFettered Marketing, Bill Fetter, discusses the ins and outs of HML and the tips for how to leverage it in your marketing automation processes. 

 

Takeaways

  • Bill Fetter’s favorite Pardot Life Hack: Form handlers are not just an alternative form. They can be used in multiple ways, including with Handlebar Merge Language, emails, and an inbound web hook.
  • You can use a form handler to send data from one Pardot instance to another. For example, sending inquiries of cross promotional products across different business unit instances.
  • It is important to consider multi-language situations when it comes to your global marketing. Form handlers can be used to pass information back to your Pardot instance when your forms need to be in different languages.
  • Handlebar Merge Language pulls the recipient’s Assigned User information from the user object. Make sure that all the fields are filled out and email recipients have active owners.
  • Utilizing HML as a form of automating resubscribe emails is a great way to put the power into the prospect’s hands.
  • Career Advice: We don’t learn anything if we don’t fail at it a few times. Stay curious!

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    Useful Links

    • LinkedIn: https://www.linkedin.com/in/billfetter/
  • Twitter: https://twitter.com/BillFetter
  • UnFettered Marketing: https://www.unfetteredmarketing.com
  • Blog: https://www.unfetteredmarketing.com/blog

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    Shout Outs

    • 48:11 Mike Creuzer

     

    Social

    • #MarketingChampions
  • #FormHandlers
  • #HandlebarMerge
  • #TrailblazerTalk
  • #Salesforce
  • #Pardot
  • #SalesforceCertified
  • #PardotLifeHackers
  • #SalesforceOhana

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