In this episode, we dive into the restrictions the military can inflict on creative personalities. We learn that Jeff used his Army background in a positive way- by instilling in him: discipline, tenacity, and persistence. As far as business goes, Jeff teaches us how important it is to believe in yourself and your product. This belief needs to be communicated to your customer in order to build a real brand. Never quitting on yourself or your business can be the key to breakthrough and success.