Jeff Baietto was born and raised in Wisconsin. From his early teens, Jeff became really interested in biographies and self-help books. He developed a reputation as being the most positive high schooler in his community. Jeff opted for a small college setting in Minnesota, but had developed a passion for Southern CA even before matriculating. After college he lived in Mexico for a few years. From there he moved to France to head up sales for a US-based company. He left France to move to Austin, TX where he teamed up with friends working in the gaming space. After five years, he finally heeded the call of Southern CA and made the move to join a Master's program in Spiritual Psychology. He became a coach helping people find balance in their lives, becoming really keen in altering daily micro-habits that can impact lasting change. He co-founded InJoy Global as his platform to bring that to the world.