In this CoatingsCast, Heidi J. Ellsworth sits down with Jeff Berzolla, founder of Instant Roofer to talk leads and technology. Get an in-depth look at how technology is changing how roofing contractors receive customer leads and prioritize them. Lead generation is a rapidly changing beast – from Google ads to Angi to lead generation directly on your website – and Instant Roofer really understands what customers want and contractors need. Heidi and Jeff talk about instant quotes for homeowners that make the buying process easier than it has been in the past. Find out how you can incorporate instant quotes into your sales and marketing plan from the experts at Instant Roofer.

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