Jeff Bezos. Founder of Amazon.com. The 5th richest person in the world. Leader in modern retail. How did he do it?

Recently, I learned just that. I read the book The Everything Store, which details Jeff Bezos’s journey as he built Amazon.com into one of the world’s largest, most successful companies. The author interviewed hundreds of Jeff’s closest associates, including the man himself.

In this article, you’ll learn timeless strategies from a man who built an Internet company from nothing to one of the largest companies in the world in under 20  years.

Here are the top lessons I learned from the book:

For an audio version of this article, you can listen to my podcast episodes:

Part 1:

1.Choose The Option That Will Give You Less Regret

Jeff invented what he calls the &#