The Co-Founders of the non-profit organization Asheville Theater Alliance (ATA) joined us to talk about how the ATA came about, its mission and vision, goals for the near future, membership benefits (including matching arts professionals with performing arts organization decisionmakers), and its very unique and user-friendly Calendar of Events. Also learn about how each of them ended up in the theater industry, background on the Attic Salt Theatre Company, and how supporters and patrons can help performing arts groups which have been hit so hard by the pandemic and recent hurricane in Western North Carolina.