I'm joined by Jeff Chin, Co-Founder of Road to Infamy Games, and he speaks about lessons learned from successfully launching two prior games through Kickstarter. He details Road to Infamy's latest Kickstarter campaign, Bowties: The Dapper Drinking Game. Jeff talks about his inspiration for the game and the development process for taking the game from initial conception to playtesting and hopefully manufacturing. We discuss social behavior as it relates to consuming alcohol in public spaces - and playtesting games. He answers questions about the possible competition with other Kickstarter campaigns, and how he has embraced collaboration with other creators.