The only thing that's constant is change. Amazon sellers, brands, and the community need to embrace the idea that change is constant within Amazon. We need to look at change as a positive instead of fighting that change every time it occurs. Amazon brand strategist Jeff Cohen called himself a corporate entrepreneur prior to Seller Labs because although he wasn't always the one who came up with the idea, he was the one that ran with it. From starting Textbooks.com to launching CampusBooks, Jeff moved into eCommerce and started a software company. He dives into what people should be aware of about Amazon in 2019 and beyond in terms of effective business strategies. He also touches on customer success, getting feedback, and the importance of investing in customer support.