Jeffrey Cole is the Director of The Center for the Digital Future at USC Annenberg. In this episode he shares his thoughts on some of the biggest changes in communication technology in the past decade, how they have impacted marketers, whether consumers are reacting to or setting the digital precedent, and more!

Read more: http://technologyadvice.com/blog/marketing/big-data-myth/

Jeffrey Cole is the Director of The Center for the Digital Future at USC Annenberg. In this episode he shares his thoughts on some of the biggest changes in communication technology in the past decade, how they have impacted marketers, whether consumers are reacting to or setting the digital precedent, and more! Read more: http://technologyadvice.com/blog/marketing/big-data-myth/

Jeff Cole: The Big Data Myth

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.

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Jeff Cole: The Big Data Myth

Jeff Cole: The Big Data Myth