When you think about marketing, you may not immediately associate the industry with politics. But you might be surprised to learn how much a successful political campaign relies on smart branding. In this episode of the BORN podcast, politician turned businessman Jeff Coleman explains how crucial it is to communicate your unique story to achieve marketing success.

Whether it's politics or business, Jeff says people are tired of generic content and want something different. In this enlightening episode, find his strategies for keeping it real with your target audience.