<p>Our second guest is East End lad done good, Jeff Dewing (Cloud, Mindsett).</p><p>We get the inside story on how he launched his million Pound business, the successes (and failures) with account-based marketing, and a frank chat about Notpla, the innovative company producing plastic-free packaging from seaweed.</p>

Our second guest is East End lad done good, Jeff Dewing (Cloud, Mindsett). We get the inside story on how he launched his million Pound business, the successes (and failures) with account-based marketing, and a frank chat about Notpla, the innovative company producing plastic-free packaging from seaweed.

Jeff Dewing: Your mindset in marketing

Behind every great business is a marketing team balancing profit with purpose. Pitch Purpose explores how they do it, one campaign at a time. Hosted by Iain Scott and Emma Heley, each episode unpacks three campaigns, debating insights, ROI, and key learnings by opening the door and taking a behind-the-scenes look at how each campaign worked.

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Jeff Dewing: Your mindset in marketing

Jeff Dewing: Your mindset in marketing