Content Strategy Insights

Jeff Eaton: Content Observability in Complex Systems


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Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing.

At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity. 

Their framework evaluates the composition, quality, health, and effectiveness of content programs to help enterprises measure the return on their content investment.

https://ellessmedia.com/csi/jeff-eaton-2/

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Content Strategy InsightsBy Larry Swanson

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