Jeff Eaton looks at content modeling two ways, both the traditional boxes-and-arrows way and the title-case Content Modeling way.

Thinking about how you'll structure and organize your content will always be important.

But the real power of content modeling emerges when it rises to a higher level and accounts for the shared understanding the people across your organization have of your content. Jeff calls this more sophisticated approach "The Content Model."

https://ellessmedia.com/csi/jeff-eaton/