Do you know who your ideal prospect is? Are you sure? Jeff Galas, the founder of On Purpose Growth, maintains that too many companies are wasting their marketing dollars and misusing their sales force because they don’t actually know.

But Jeff gives you the tools to find the right answer too… and make sure your whole team knows it too.

You’ll be able to see through your prospect’s eyes… adopt the right mindset to recognize their pain points… and then tailor your approach in sales and marketing to address their most pressing needs.

We dig deep into how to adopt that strategy and also explore…

• Why great sales talent is necessary but not enough
• When you must change your entire sales strategy (it happens more often than you think)
• Techniques for low-cost but fast-moving growth
• How to use mistakes as a vital ingredient to your company’s growth
• And much more

Listen now…