AI has made building cheap.

The cost of being wrong is still expensive.

I help organizations make better AI and growth investment decisions before committing major capital.

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In this conversation, Jeff Gothelf and Josh Seiden discuss their journey in scaling their training business, focusing on the assumptions, risks, and testing methods they are employing. 

They share insights on the importance of community building, the challenges of filling workshops, and the balance between qualitative and quantitative success metrics. 

The discussion highlights the significance of cold outreach, learning from past experiments, and navigating uncertainty in entrepreneurship.