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Jeff Greenfield CEO at Provalytics on The Impact of Digital Marketing and Analytics on Fintechs
In this episode of the Finstep Asia Edge podcast, we dive into the
impact of digital marketing with Jeff Greenfield, co-founder and CEO of
Provalytics. Discover cutting-edge insights on marketing analytics and
how fintech firms can leverage them to enhance business metrics.
Key Highlights:
š Marketing & Analytics: Explore how to use analytics to improve
marketing strategies in fintech.
š° Ad Spend Tracking: Learn why tracking where marketing dollars go is
crucial for effective branding.
š§ New Talent: Discuss whether marketing teams need new skills or can
adapt existing talent to modern strategies.
š Impressions vs. Clicks: Understand how modern marketers are shifting
focus from clicks to building brand awareness through impressions.
š Don't forget to subscribe!
#finance #digitalmarketing #analytics
View all episodes
By Finstep AsiaIn this episode of the Finstep Asia Edge podcast, we dive into the
impact of digital marketing with Jeff Greenfield, co-founder and CEO of
Provalytics. Discover cutting-edge insights on marketing analytics and
how fintech firms can leverage them to enhance business metrics.
Key Highlights:
š Marketing & Analytics: Explore how to use analytics to improve
marketing strategies in fintech.
š° Ad Spend Tracking: Learn why tracking where marketing dollars go is
crucial for effective branding.
š§ New Talent: Discuss whether marketing teams need new skills or can
adapt existing talent to modern strategies.
š Impressions vs. Clicks: Understand how modern marketers are shifting
focus from clicks to building brand awareness through impressions.
š Don't forget to subscribe!
#finance #digitalmarketing #analytics