Jeff Hatch is the owner of Raven Wilderness School in western Massachusetts, an ambassador for Fjallraven, has more instagram followers than we can count, and is an all-around great guy. Ed Butler and I sat down with Jeff on a breezy day to discuss his school, the role of social media in promoting small business, how he became a brand ambassador, and his upcoming events at Fjallraven stores in Vermont and New York City.

We also discuss Ed’s first fish through the ice of the winter, tell a few stories, and give advice for young people getting started in the outdoor industry.

PHOTO: Jeff Hatch, Tim Smith & Ed Butler (from left to right). Photo by Jessica.

Links:

• Raven Wilderness School, Jeff’s website. Go there for links to his Instagram and a schedule of his courses and Fjallraven events. Note: Fika event is on 1/12 in NYC.
• New England Bushcraft Show May, 2019, the 2nd annual New England Bushcraft Show.
• Global Bushcraft Symposium June, 2019 in Alberta, Canada.
• Working Class Woodsman, Ed’s website. Go there for links to his podcast and YouTube. You should subscribe to both.