The Last 10%

Jeff Henderson | Parachuting Cows: Lessons in Innovation and Purpose-Driven Pivoting


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In this episode of The Last 10%, host Dallas Burnett interviews Jeff Henderson, a former Chick-fil-A marketing executive turned pastor and leadership strategist. Jeff shares his unique journey from corporate success to founding thriving churches and the "FOR" organization, aimed at helping organizations grow with purpose. The conversation delves into Jeff's innovative marketing strategies, including the iconic Chick-fil-A cow campaign, and his transition from business to ministry. He emphasizes the importance of aligning one’s strengths with their purpose, fostering learning organizations, and being faithful in small things. Jeff also recounts the impact of inspirational figures like Truett Cathy and John Maxwell on his career and personal philosophy. This episode is packed with valuable insights for leaders, coaches, and business owners looking to unlock the last 10% of their potential.

Find out more about Jeff and FOR: https://jeffhenderson.com/

Follow Jeff on Instagram at: @jefferyhenderson

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The Last 10%By Dallas Burnett