One of the most difficult problems businesses face is finding new customers! Today most companies use some combination of digital marketing techniques and sophisticated technology to find ‘sales ready’ B2B leads that are ready to buy. However, it turns out that closing the "ready to buy" sale is not a slam dunk at all. Matter of fact it can be elusive. Why? Need for speed! It seems no matter how warm the sales lead is, clients' struggle to connect quickly enough to solve the buyer’s needs, affecting close rates. Join the FTE discussion with Jeff Hoogendam CEO of 360Connect, who spends a lot of time helping clients and buyers understand and solve this problem. Jeff will share some lessons learned on this journey and ask the network for your experience!