Chad Capellman had the opportunity to talk with world famous author Jeff Kinney, whose 16th book in his Diary of a Wimpy Kid series, a sports-themed book called Big Shot comes out on October 26. Jeff talked about how he figured out how to put together a sports-themed book, the surreal nature of many parts of his life, including the jump between writing in isolation to encountering fans around the world, seeing his books come to life in live-action and soon in 3D animated Disney, the responsibility he carries after once being named one of Time Magazine’s 100 most influential people, his thoughts on the current state of the publishing industry and how he fits in it. Jeff also talked about his perseverance, how he was guided to his target audience and the importance of perfecting your craft in an age of instant, connected feedback.