"Fitness was a minor part of NYC landscape. It was always looked at little bit negatively. Fast forward to today and now it's one of the bright lights in our industry. It's an incredibly growing field!" states 30+ year real estate veteran, Jeff Roseman. In this wide ranging discussion, Jeff chats about landlords changing attitudes around the HALO sector, leases, why "branding opportunities" are nonsense, factors when evaluating a location, and--in a fun story--how Donald Trump blew a deal with Equinox!