In this episode of the SLN Podcast, Mike Gugat speaks with Jeff Rosenthal, most recently the CEO of Hibbett.  Jeff has been a merchant for most of his professional life. He helped grow Robby's Sports from 12-60 locations and Champs from 100+ locations to more than 500. Jeff joined Hibbett in 1998 and would go on to serve as CEO from 2010-2019. He discussed the balancing act of leading a publicly traded company with then 1,000 locations. He emphasized the importance of relationships when it comes to managing vendor partnerships with brands like Nike, adidas, Under Armour, and Puma. Jeff made it clear that he is most passionate about the product. He also lent his perspective on the future of retail. SLN was especially appreciative of his willingness to share his personal experience with COVID-19. Please wear a mask.