For those who partake in the occasional alcoholic drink, having fun often seems to go hand-in-hand with alcohol — and it can be pretty exclusionary for those who don’t drink for one reason or another.

Jeff Stevens, founder of WellBeing Brewing Company, is working to change that.

Jeff spent years marketing top beer brands before founding WellBeing Brewing in 2017. The company is the first craft brewery in the country dedicated to brewing non-alcoholic beer.

In this episode, Jeff talks about how he built a pioneering brand from the ground up, his go-to marketing tactics, and what’s on the horizon for non-alcoholic beverages.