Have you ever created something by complete accident and turned out to be absolutely amazing?! That's what our buddy Jeff Walker did with his Product Launch Formula! So we've brought Jeff on the show today to chat about all things product launches, mental triggers, and to tell us the story of how his business was stollen from him. Sounds like a good one right?! Tune in to give it a listen. Read the full show notes: https://www.screwtheninetofive.com/382