Links related to this episode:

https://amzn.to/37F3RvA (Jeff Walker’s NEW Launch Book (Updated and Expanded Edition))

https://www.btmsinsiders.com/courses/6-step-belief-shifting-framework?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210812 (The 6-Step Belief-Shifting Framework)

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210812 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.breakthroughmarketingsecrets.com/blog/how-product-launch-formula-guru-jeff-walker-is-manipulating-launch-book-buyers/ (My Article: “How Product Launch Formula Guru Jeff Walker is Manipulating Launch Book Buyers”)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)

Jeff Walker is brilliant in a very specific way…

He builds simple systems to achieve complex results.

His Product Launch Formula (PLF) taps into some very powerful principles and strategies of effective marketing.

But he’s also simplified their application in a masterful way.

I want to leave it to you to discover the whole PLF process through Jeff, if you want to go deep into that. (https://amzn.to/37F3RvA (His new updated and expanded version of his Launch book is a great way to get started.))

But his 4-Part “Sideways Sales Letter” Framework has applications beyond PLF-style launches.

Applications he doesn’t teach.

Applications I think every copywriter or marketing message creator can consider to get more response.

That’s the focus of today’s episode.

https://youtu.be/vjLMeplKSKA (Get my breakdown of Jeff Walker’s 4-Part “Sideways Sales Letter” Framework from his new Launch book and the Product Launch Formula here...)

Yours for bigger breakthroughs,

Roy Furr