Jeff Ward is the author of, So You Want to Win a Local Election: Insights from a Former Columnist Who Covered (And Worked On) Political Campaigns for Far Too Long. He has 15 years of experience in journalism and is the founder of Forward Communication. Forward Communication has a 75% success rate in getting people elected in local elections. 

Topics:

·         Are you SURE you want to run for office?

·         The effort required to win

·         Connecting with voters “when their attention span is like that of an off-meds ADHD 6th grader coming down from a three-day sugar and gaming high.”

·         Winning involves strategy as much as it involves your principles

Philip Sharp’s Essay Segment:

·         The true nature of hypocrisy and our political leaders

·         School boards are not non-partisan

·         Liberal flight from areas of their own creation