Jeffree Star Biography Flash a weekly Biography.

This week in the world of Jeffree Star has been anything but quiet as the beauty mogul once again landed in the heart of controversy. The biggest headline, reported by Out magazine and echoed by PrimeTimer, is Jeffree’s very public and passionate defense of conservative activist Charlie Kirk, who was tragically killed onstage at Utah Valley University September tenth. Jeffree took to TikTok Live in a fiery rant, not only condemning Kirk’s assassination but lashing out at those online who celebrated the death. Jeffree insisted that no political disagreement ever justifies violence, saying, quote, “He encouraged everyone to speak about their beliefs, whether he believed them or not... I'm standing up for someone that passed away, I'm now being called names in the chat...” In that same livestream, Jeffree was peppered with questions about his own politics, and swiftly rejected attempts to label him as either Republican or Democrat, asserting, “I’m not a Democrat. I’m Jeffree Star. Stop trying to label me. I am a male. I am a makeup artist. I am a makeup mogul. I am a business owner. I am a farmer. I am a rancher. I am a son. I am someone’s cousin. I am someone’s friend.”

But this wasn’t just a plea for unity—it quickly turned pointed. According to Out and the widely shared TikTok, Jeffree pivoted to a critique of nonbinary identities and the use of they/them pronouns, doubling down on biological essentialism with the line, “Politics aside, biology will never change.” These remarks, as explained by culture vlogger Rich Lux on YouTube, have driven a sharp wedge between Jeffree and the trans and nonbinary community online, who accuse him of weaponizing his platform to marginalize and erase trans experiences. Rich Lux notes the peculiar timing, with some fans suspecting Jeffree of opportunistically courting controversy around social issues that trend, while others believe he’s simply staying true to his deeply held beliefs.

Backlash has naturally followed, with Jeffree becoming a lightning rod in online debates on social justice and free speech. PrimeTimer highlights the viral surge of Jeffree’s statements across TikTok and X, with fierce arguments erupting over whether he’s using his influence responsibly or just fanning flames for clicks. Meanwhile, businesswise, there are no major new launches or partnerships from Jeffree Star Cosmetics this week, suggesting all the focus is on his social media persona and political commentary rather than product. If anything, these debates could prompt longer-term challenges or even cement his standing among contrarian fans, but there’s no public sign yet of lost deals or endorsements as a result.

For now, the only confirmed major activity from Jeffree Star this week is this avalanche of news and social media discourse. There are no reports of new business ventures, in-person appearances, or product events, but his digital footprint is bigger than ever. Any rumors of endorsement withdrawals or behind-the-scenes business drama are, at this time, entirely unconfirmed and should be treated as pure speculation.

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