Jeffree Star Biography Flash a weekly Biography.

Jeffree Star has been on an absolute tear this October with headline-worthy business moves and bold new releases in both beauty and media. On October 12th, Jeffree appeared live on TikTok and announced the impending arrival of a brand new merch line and an all-new talent showcase, teasing collaborations and highlighting that Jeffree Star Cosmetics is rolling out fresh faces across the month. The excitement didn’t stop there. He also confirmed the Night Owl collection, a major launch for his brand, is officially dropping on November 7th—the launch includes the brand’s first set of brushes, a highly anticipated Night Owl eyeshadow palette, and a full lineup of lip plumpers, drawing serious buzz across beauty circles.

Business-wise, Star has been spotted in Los Angeles shooting content with his team and putting the final touches on these releases. But it’s not all solo spotlights. Throughout the month, other talents like Jen and Paul have been guest starring on the Jeffree Star Cosmetics platform—with live events and fantasy makeup showcases planned, keeping fan engagement high and the content pipeline steady, as captured on the @jeffreestarcosmetics channel and Jeffree’s own socials. Halloween-themed live streams and morning ‘get ready with me’ sessions are on deck, setting the stage for a packed October calendar according to Jeffree’s own TikTok broadcast earlier this week.

On the social media front, Jeffree’s reach remains formidable—he’s holding steady at over 13.4 million Instagram followers with an average of nearly 37,500 likes and just under 300 comments per post, according to HypeAuditor. Even so, his engagement rate has slipped modestly to 0.28 percent, reflecting a maturation in his audience rather than any real drop-off in relevance. Earnings-wise, the numbers are still top-tier: monthly Instagram income is estimated between $23,000 and $32,000, keeping Jeffree securely among the highest earners in the influencer world while fueling his ever-expanding business ventures.

For those tracking industry shifts, TechCrunch recently highlighted how creators like Jeffree Star are no longer relying solely on platform ad revenue, instead focusing on business diversification and merch launches as the major revenue drivers—a narrative that fits Jeffree’s recent moves perfectly.

While no major controversial headlines or personal scandals have surfaced in the past 24 hours, fans are watching his Halloween content rollout and the Night Owl campaign closely for surprises. No confirmed rumors about new music or major non-cosmetic ventures have surfaced, and all recent appearances have focused on beauty and brand-building, with Jeffree’s signature transparency about upcoming projects.

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