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Jeffrey Cole on Internet Usage Trends and Fads
Jeffrey Cole founded and directs the World Internet Project, a long-term
longitudinal look at the effects of computer and Internet technology,
which is conducted in more than 25 countries.In this insightful interview, Jeffrey (an ad:tech SF keynote) shares actionable consumer usage information that will impact your marketing plans.If you are not following Jeffrey's research, listening to his speeches and making sure you get the 2011 report, you are missing out. He's a great trends guy for consumer usage of digital technologies. Jeffrey Cole points the way to understanding where WE as marketers need to be to be ready and waiting when our customer change their online consumption behavior.Get ahead of the curve with Jeffrey Cole's wisdom.
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By Susan BrattonJeffrey Cole founded and directs the World Internet Project, a long-term
longitudinal look at the effects of computer and Internet technology,
which is conducted in more than 25 countries.In this insightful interview, Jeffrey (an ad:tech SF keynote) shares actionable consumer usage information that will impact your marketing plans.If you are not following Jeffrey's research, listening to his speeches and making sure you get the 2011 report, you are missing out. He's a great trends guy for consumer usage of digital technologies. Jeffrey Cole points the way to understanding where WE as marketers need to be to be ready and waiting when our customer change their online consumption behavior.Get ahead of the curve with Jeffrey Cole's wisdom.