Madoff began his career as a fashion designer and was chosen as one of the top 10 designers in the U.S. He switched careers to film and video production where he directed award-winning commercials, documentaries, and web content around the world for clients such as Ralph Lauren, Victoria’s Secret, and Tiffany. His book, Creative Careers: Making a Living With Your Ideas is an Amazon Bestseller based on the class he teaches at Parsons School of Design.