Matt Crawford speaks with business executive and author Jeffrey Meshel about his book, Trust Is A Double Edged Sword: Trust Me. We don't trust someone for two very simple reasons. We know them. We don't know them. How do we trust others? Can we trust ourselves? How do we trust yet protect ourselves at the same time? Meshel details how with his tried-and-true techniques that he has developed over many years in the business community. When you read this book, you will see that if anyone is qualified to layout a footprint for trust, it is Meshel.