Episode 101: Jeffrey Zurofsky

This week on Taste Matters, host Mitchell Davis speaks with Jeffrey Zurofsky, partner at ‘wichcraft, NYC and Co-Founder of the Riverpark Farm at the Alexandria Center. As a partner at wichcraft, Jeffrey talks about his inspiration to hand-craft sandwiches, made with always fresh, local ingredients. Wichcraft puts a chefs expertise into its menu of sandwiches. Every ingredient is made from real food, and nothing is filler, always resulting in a robust and balanced meal for breakfast, lunch, or dinner. Mitchell and Jeffrey also speak about the cost of food in NYC, and how consumers and restaurant owners can drive the cost of high quality food down by sourcing locally, being mindful of our daily consumption, and taking a strong stance in our governments. Tune-in for an interesting conversation! This program has been sponsored by Fairway Market. Thanks to PEELS for todays music.

We have to create consistency at the core product. However, we change our menu three times a year, and in addition, add our daily specials. Its one item that we can always swap out if we need to. [13:10]

Its not about the volume of food people are eating, its the type of food people are eating that is causing obesity. [23:10]

-- Jeffrey Zurofsky