What would happen if CROs and CMOs switched jobs, like in the popular "Wife Swap" show? Whose job is harder? Why has there historically been so much tension in the relationship? Should CMOs report to CROs? If a typical CRO and CMO found themselves in a cage match, who would win the fight? We explore these topics and more in the latest episode of In the Spotlight. Jen's viral LinkedIn post may be found at https://www.linkedin.com/posts/demandjen1_youtube-show-idea-wife-swap-but-for-activity-7391848053105750016-bsah?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q